Spring cleaning tips for your firm’s social media accounts

April 16, 2015

social-media-bandwagon-300x242As I write this, snow is falling outside my window from a gray sky in Minnesota. However, the calendar assures me that it is, in fact, spring, which means it’s time for some spring cleaning.

Spring is not only a great time to get rid of the clutter, dirt and grime in your office space, it is also the perfect time to spruce up your social media accounts.

As I have discussed numerous times in the past, staying active on social media platforms such as Facebook, Twitter and LinkedIn is an inexpensive and effective way to market your law firm as well as build credibility within your online and local communities.

Additionally, a little maintenance goes a long way, so I encourage you to take the following steps this spring to get the most out of your social media accounts.

Update your social media profiles.

If there is one way to have social media work against you, it’s by having outdated, error-filled and/or misleading information in your profiles. Avoid this by:

  • Making sure your profile images are professional, high-quality and up-to-date.
  • Double-checking that your “about” sections reflect your current law practice and send the right message to potential clients.
  • Updating your contact information if you have moved locations, gotten a new phone number, switched hours or changed email address.
  • Claiming your vanity URL on Facebook, if it is available and you have not done so already.

Make sure your posts and tweets are sending a professional message.

Social media started out as pretty informal, but today it is all about professionalism.

You want to use social media to promote your firm’s brand, not to make political statements or share content that could turn away potential clients with different beliefs. Therefore, it’s best to take down any posts or tweets — even from years ago — that could paint your firm in a negative light.

Get rid of “spammy” content.

There was a point in time when duplicate content — such as long strings of targeted geo plastered on every page or post — was considered good SEO strategy. However, today this type of content is penalized by Google and other search engines, so it’s best to clean up your website and blog by getting rid of as much of it as you can.

Clean house on your “following” and “friends” lists.

It does you no good to follow people who tweet or share things you’re not interested in, or worse yet, spam. Consider muting or deleting these individuals for a higher-quality experience, and to more easily engage with important connections.

Make a push to get more followers that matter.

These days, it’s all about reaching the right target audience on social media. You can do this easily on the world’s most expansive network, Facebook, in a number of ways, including:

  • Create a custom audience to reach your target demographic based on Facebook users’ location, interests, gender, age, and other characteristics.
  • Connect on Facebook with your existing contacts by uploading your email or phone contact list and having Facebook suggest that they “like” your page.

Check for client reviews that warrant attention.

Look at Google+, Yelp and other local directories for positive client reviews that you may want to highlight (or negative client reviews that may need damage control). Remember that you can also ask clients to give you a review to help boost your ratings.

Now that I am wrapping up this post, the sun is out, the birds are singing and it’s starting to look a little more like spring. Hopefully these tips will help you turn your firm’s social media presence from gloomy to bright just as quickly.