West Headnote of the Day – October 15, 2009

October 15, 2009

West's Key 382T Trademarks
West's Key 382TII Marks Protected
West's Key 382Tk1034 k. Generic Terms or Marks.

Trademark “XTREME LASHES” for eyelash extension kits was not generic, as consumer had to exercise some imagination to associate “xtreme lashes” with artificially elongated eyelashes.
Xtreme Lashes, LLC v. Xtended Beauty, Inc., 08-20578, 576 F.3d 221 (5th Cir. July 15, 2009)

Suggested by Marie Erickson; Law Library of Louisiana; New Orleans, LA

382T Trademarks