“Mere puffery”

March 28, 2013

  • 29T Antitrust and Trade Regulation
  • 29TII Unfair Competition
  • 29TII(A) In General
  • 29Tk21 Advertising, Marketing, and Promotion
  • 29Tk23 k. Particular Cases.

29T Antitrust and Trade RegulationFirearm manufacturer’s advertising claim that its revolver was “gun that won the west” was mere puffery, and thus could not form basis for false advertising claim.
New Colt Holding Corp. v. RJG Holdings of Florida, Inc., 312 F.Supp.2d 195 (D. Conn. 2004)