Legal Business Development: Client Development and Service

Jun 4, 2013 By: Casey Hall

Most law firms expect associates to acquire their first client in the 4th year, or shortly thereafter. Yet, many law firms do not require their associates to develop a personal marketing and client development plan. Without a plan, associates may find it difficult to build a network from which they can acquire new clients.

Making your client feel like a person instead of a paycheck

May 29, 2013 By: Jeremy Byellin

As an attorney, it’s important to your relationships with your clients that you take the time to understand their problems and concerns, and prioritize them. Here are some tips for doing so.

Facebook Graph Search: 3 Reasons Why Lawyers Should Tap in

May 27, 2013 By: FindLaw

For all of its massive popularity, many attorneys have been slow to embrace Facebook as a serious marketing platform. That could well change now that the social media network has introduced a new feature called Graph Search.

Law Firm Marketing: Four Ways for Attorneys to Manage Online Reviews

May 23, 2013 By: FindLaw

Over the last few decades online reviews have become an accepted part of online life. How can you manage reviews? Here are four steps to help.

How to deliver bad news to your client

May 22, 2013 By: Jeremy Byellin

“Damage control” — that is, delivering bad news to your clients — is an important and central part of any legal practice. Doing it well, however, can be tricky.

Legal Marketing: Four Elements of a Great Blog Post

May 20, 2013 By: FindLaw

Every time a reader or potential client visits your blog, this is likely to be the first thing that goes through their mind. You have to quickly convince them that your content is interesting and valuable.

Legal Marketing: Four step process for a successful law firm pay-per-click (PPC) campaign

May 16, 2013 By: FindLaw

Paid search advertising, or pay-per-click (PPC), can help your firm target a specific audience or quickly boost visibility in a unique niche.

Effective management of client expectations ensures happier clients

May 15, 2013 By: Jeremy Byellin

With some effective management of expectations, even in the face of an adverse outcome for your client, it’s possible for the client to come away from the experience with a positive impression of the job that you’ve done.

Legal Marketing: Three Reasons to Use Google+ to reach your local audience.

May 13, 2013 By: FindLaw

Google+ Local is a free tool that can help you connect with prospects by allowing you to “claim” your firm’s spot on Google search results.

Connecting with clients through your website

May 8, 2013 By: Jeremy Byellin

Your law firm’s website has the potential to not only demonstrate your legal competency, but to also connect with clients on a more personal level — which can be more effective at gaining new clients.

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