Google Authorship: Three Reasons Why It Pays to Be an Author(ity)

May 30, 2013 By: FindLaw

Google Authorship, a platform that allows experts such as attorneys to claim ownership for their content wherever it appears on the Web, is a great way to get your writings to stand out.

Facebook Graph Search: 3 Reasons Why Lawyers Should Tap in

May 27, 2013 By: FindLaw

For all of its massive popularity, many attorneys have been slow to embrace Facebook as a serious marketing platform. That could well change now that the social media network has introduced a new feature called Graph Search.

Law Firm Marketing: Four Ways for Attorneys to Manage Online Reviews

May 23, 2013 By: FindLaw

Over the last few decades online reviews have become an accepted part of online life. How can you manage reviews? Here are four steps to help.

Legal Marketing: Four Elements of a Great Blog Post

May 20, 2013 By: FindLaw

Every time a reader or potential client visits your blog, this is likely to be the first thing that goes through their mind. You have to quickly convince them that your content is interesting and valuable.

Legal Marketing: Four step process for a successful law firm pay-per-click (PPC) campaign

May 16, 2013 By: FindLaw

Paid search advertising, or pay-per-click (PPC), can help your firm target a specific audience or quickly boost visibility in a unique niche.

Legal Marketing: Three Reasons to Use Google+ to reach your local audience.

May 13, 2013 By: FindLaw

Google+ Local is a free tool that can help you connect with prospects by allowing you to “claim” your firm’s spot on Google search results.