July 3, 2012
Not only does social media increase visibility for your practice, it also allows you to network with other attorneys, members of the community and potential clients.
Twitter and other social media tools may seem overwhelming at first to the novice user. However, maintaining a robust Twitter presence probably takes a lot less time and effort than you think.
Here are five basic tips for managing your Twitter account in just a few minutes a day:
- 1. Know that a little goes a long way:
Realistically, visiting your Twitter account just once a day should be enough to establish an effective Twitter presence over time. Also, keep in mind that you need to get your point across in 140 characters or less, which means there is no room for heavy legal analysis.
- 2. Engage in conversation with other users:
The point of social media is that it is a “social” experience. So, instead of just Tweeting about your own thoughts, respond to other users with similar interests. You can do this by placing the “@” symbol before the user’s name or sending a direct message, “DM”.
- 3. Follow and be followed:
In order to gain the most exposure on Twitter, you need to have followers. The easiest way to do this is by following other users and then they follow you in return. To find users with similar interests as you, run a search for a topic or “hashtag” in your area of law.
- 4. Use hashtags to categorize your tweets:
As you may be aware, hashtags are words or phrases preceded by the “#” symbol. This is one way Twitter allows you to categorize tweets by topic. For example, a family law attorney might use the hashtag “#divorce” to categorize a tweet.
Caution: Going overboard with hashtags can take away from your message, so use sparingly.
- 5. Tweet your own content:
You may have trouble at first coming up with things to tweet. In these cases, feel free to re-word content from your website and provide a link back to it. Another great idea is to provide a link to your blog posts or any other legal publications you have online.
As I previously stated, Twitter and other social media tools may initially seem overwhelming; however engaging in these practices can take your solo/ small law practice to the next level by taking these extra steps to actively connect with current and potential clients and network with colleagues in a different way.
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