May 13, 2013
Why use it?
1. It’s Local
Per Google, 97 percent of people looking for a local business now look online first or solely. Google+ Local boosts your neighborhood exposure in multiple ways. Prospects can find you through a Google search, a search on Google Maps or via Google+.
2. Richer Search Results
On top of that local enhancement, Google+ Local allows Web searchers to find your firm’s address and contact information and up to 10 photos. They can read client reviews. They can also view your Google+ profile and links to your blog posts and other writings.
3. Niche Marketing
A New Yorker searching for a lawyer probably won’t type “New York City attorney” into a search engine. He or she will be more precise, using a phrase such as “Queens labor attorney.” A complete Google+ Local profile will help link your firm to the appropriate niche.
One point to note before you dive in: free isn’t the same as easy. A Google+ Local profile can deliver tangible results, but make sure you have the time to devote to the endeavor. Few things can weaken your firm’s credibility faster than a neglected Web property.
Learn more about using Google+ for legal marketing, as well as explore other marketing resources for your law firm in FindLaw’s lawyer marketing articles.