June 4, 2013
Most law firms expect associates to acquire their first client in the 4th year, or shortly thereafter. Yet, many law firms do not require their associates to develop a personal marketing and client development plan. Without a plan, associates may find it difficult to build a network from which they can acquire new clients.
In this video, Mark Korf, Director of New Lawyer Development and Beyond the Bar, discusses some of the expectations that law firms put upon new associates, and the resources available Beyond the Bar that help new associates exceed those expectations.