Should Cartoon Characters be enjoined from selling junk food?

June 23, 2010

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The topic of obese children in American society and the deleterious effects of such obesity is a hot topic these days.   There is a definite causal  connection between eating excessive junk food and obesity.  This brings into question whether marketing junk food to children is  responsible.

“Fifty percent of children say that food from a package decorated with a cartoon celebrity such as Shrek tastes better than the same exact food from a plain package, according to a new study.” “Between 73 percent and 85 percent selected the food in the character packaging as the one they’d prefer to eat as a snack.” (CNN)

The American Psychological Association, among other organizations, has called for the elimination of all marketing of food products to children.  Though such regulations have not yet been instituted,  running a basic search on WestlawNext  results in some very interesting reports.

WestlawNext  Search:    cartoon characters market junk food

Jurisdiction:    All State and Federal

Browse the Overview Screen – under Administrative Decisions and Guidance, see Report entitled:  MARKETING FOOD TO CHILDREN AND ADOLESCENTS, 2008 WL 2974317.  To view a number of additional relevant reports and decisions on topic, click the Administrative Decisions and Guidance link on the left panel of WestlawNext.