Court would take judicial notice that fictional Juan Valdez is prominent persona in coffee advertisement

February 16, 2011

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110 Criminal LawCourt would take judicial notice that fictional Juan Valdez is prominent persona in coffee advertisements who, clad in serape and sombrero and accompanied by his faithful donkey, regularly appears in supermarkets and private kitchens to remind consumers of virtues of Colombian coffee.
United States v. Saccoccia, 58 F.3d 754 (1st Cir. 1995)