“…the ignorant, the unthinking, and the credulous.”

July 8, 2011

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29T Antitrust and Trade RegulationThat no straight thinking person would believe that a skin cream would actually rejuvenate the skin as advertised would not eliminate element of deception in the advertising, since the act prohibiting false advertising was not made for the protection of experts but for the general public which includes the ignorant, the unthinking, and the credulous.
Charles of the Ritz Distributors Corp. v. Fed. Trade Comm’n, 143 F.2d 676 (2d Cir. 1944)

Suggested by Jill Bergquist, West Principal Attorney Editor