Legal Marketing: Four step process for a successful law firm pay-per-click (PPC) campaign

May 16, 2013 By: FindLaw

Paid search advertising, or pay-per-click (PPC), can help your firm target a specific audience or quickly boost visibility in a unique niche.

Effective management of client expectations ensures happier clients

May 15, 2013 By: Jeremy Byellin

With some effective management of expectations, even in the face of an adverse outcome for your client, it’s possible for the client to come away from the experience with a positive impression of the job that you’ve done.

Legal Marketing: Three Reasons to Use Google+ to reach your local audience.

May 13, 2013 By: FindLaw

Google+ Local is a free tool that can help you connect with prospects by allowing you to “claim” your firm’s spot on Google search results.

Connecting with clients through your website

May 8, 2013 By: Jeremy Byellin

Your law firm’s website has the potential to not only demonstrate your legal competency, but to also connect with clients on a more personal level — which can be more effective at gaining new clients.

The importance of ensuring that potential clients can contact you

May 1, 2013 By: Jeremy Byellin

In securing client referrals, one of the simplest, yet most important, things you can do is to ensure that potential clients have a reliable means of contacting you.

I Am Not the Lawyer with the Problem. It’s You.

Apr 29, 2013 By: Alexa Sherr Hartley

It is only by embracing, as opposed to deflecting, shortcomings, that you will be able to become a better legal practitioner.

Communication Techniques That Great Counselors Use To Get Results

Mar 15, 2013 By: Alexa Sherr Hartley

When it comes to having difficult conversations, the majority of people don’t, and lawyers are no exception. Here are some tips to help have those conversations.

Getting the Law Practice You Deserve from a Phone Booth

Feb 12, 2013 By: Alexa Sherr Hartley

Strange as this may sound, something as random and seemingly inconsequential as a good old-fashioned telephone booth may be just what you need to improve your career.

Feedback: The Breakfast of Champions and Exceptional Lawyers

Jan 29, 2013 By: Alexa Sherr Hartley

If you have room for improvement, there is nothing like a heaping bowl of feedback to help you bridge the gap between your achievement and your goals.

What Kind of Lawyer Are You Actually?

Jan 8, 2013 By: Alexa Sherr Hartley

Is the kind of lawyer that you are practicing as currently the same kind of lawyer that you are actually?

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