After the Dot . . . What?

May 26, 2015 By: Daniel E. Harmon

In coming months and years, generic top-level domains (gTLDs) will number in the hundreds, possibly more than 1,000, creating opportunities for those who didn’t get the “.com” domain of their choice.

Spring cleaning tips for your firm’s social media accounts

Apr 16, 2015 By: Kellie Pantekoek

Spring is not only a great time to get rid of the clutter, dirt and grime in your office space, it is also the perfect time to spruce up your social media accounts.

Is your law firm making these 5 digital marketing mistakes?

Feb 4, 2015 By: Kellie Pantekoek

There are several common mistakes that lawyers make that can derail a law firm’s marketing plan; here are five of them.

Use Facebook to boost your law firm’s marketing strategy

Jan 21, 2015 By: Kellie Pantekoek

This post will highlight a few easy ways in which small law firms can take their Facebook marketing to the next level, even if they lack an in-house marketing team or a big advertising budget.

The Internet of Things: Simple Start Edition

Jan 20, 2015 By: Jared Correia

For lawyers and law firms willing to convert to the cloud, there is much to be gained in terms of efficiency and productivity.

10 business development best practices for attorneys

Jan 16, 2015 By: Allan Colman

The lack of follow-up on business development plans is the major cause of failing business growth programs

What do The View and law firm marketing have in common?

Nov 21, 2014 By: Allan Colman

Far too many attorneys spend too much time talking and not nearly enough time asking questions and listening to the needs of the prospects and clients.

Selling yourself as a law firm associate

Jul 16, 2014 By: Adam Gropper

There is no substitute for doing good work. However, to be a successful associate, you also have to take the time to thoughtfully highlight your accomplishments.

The delicate balance between persistence and letting go/moving on when applying for a legal job

Jun 30, 2014 By: Adam Gropper

This post offers some guidance on the question of how do you know when to move on after rejection or even no response

Attorney Sales Successes are Based on Client Knowledge

Jun 12, 2014 By: Allan Colman

You need to know enough about both yourself and the buyer to determine how and to what extent – or if at all – you can actually serve the client’s need.

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